How effective do you think this video is in getting reluctant readers to dive into a work of literature? WARNING: Contains explicit lyrics and is not appropriate for children (or, for that matter, most adults).
A personal aside on explicit lyrics: In 9th grade I was one of the first members of my class to own Body Count, a rap album that contained a number of highly controversial songs, the titles of which I am not going to list. I initially enjoyed listening to the record because of its shock value and "taboo" status, but over time I grew disinterested.
I don't think the vulgar language contained in the following video is necessary to communicate its positive message that reading is beneficial, but perhaps others will find that this "gloves off" approach to lyrical composition works.
* FINAL DISCLAIMER * Mr. B-G does not condone the use of offensive language in his classroom.